Weather Shield Blog

Home > News > WS Blog > February 2016 > Contemporary as a Design Style …Why is it so popular?

Contemporary as a Design Style …Why is it so popular?

2/25/2016 10:00:14 AM

Guest Post by Janet Brooks, ASID, Janet Brooks Design

Contemporary design is what’s making the news right now, and even die-hard proponents of traditional architecture are finding themselves drawn to the clean and simple lines. There are several things leading to this huge trend.

Looking at the magnificent designs of One and Two World Trade Center, iStock_000079797951_Medium.jpgwe are reminded that architecture has always been a public expression of current social and cultural trends and values. Sometimes that trend looks back to a “better” or less complicated era, or a time when life seemed to be more meaningful in some way. Sometimes it looks forward with hope for a better future. If you want to get a read on the mindset of a community, take a look at the designs that you see popping up in architecture and look at the interior styles you’ll find in magazines. Of course, skyscrapers have pretty much always been cutting edge and contemporary in design. But it’s happening everywhere now!

Recent Design History

In the recent “Tuscan” revival design craze here in the U.S., it seems that the economic recession we suffered and our subsequent retrospection on how we got to such a place in the U.S.A. affected our taste in architecture and design. We might have been yearning for a simpler time, in which truth in materials and a reverence for history and family led to a captivation with the rural Italian styles we came to call “Tuscan.” The style strove to instantly create a look that can only be genuinely created over generations of time.

Tuscan, as charming as it is in Italy, is no longer a popular look in the southwest. It is difficult to execute the look in an authentic way, and we are moving toward Contemporary in architecture and design.  

This Tuscan-style kitchen has a “grand” and heavy feeling, in contrast to more casual, clean and simple contemporary designs that we are seeing more of lately.


The New Contemporary Look

However, Contemporary design is what’s making the news right now, and even die-hard proponents of traditional architecture are finding themselves drawn to the clean and simple lines. There are several things leading to this huge trend. I think Millennials have naturally grown up with a penchant for contemporary design; many are leaders now in media based businesses and are style-setters, and older generations are seeing the appeal.

Empty Nesters, a growing segment of our population, find themselves with too much “stuff” and a desire to purge. The older population, Baby Boomers, want to downsize and clean up the clutter. All in all, “Contemporary” is a simplifying trend across the board and it’s not going away.

A more minimalist approach to interior design (aka contemporary) allows us to express ourselves without displaying all of the “stuff” we used to fill our lives with. Commonly seen are very clean and sometimes crisp lines, often solid colors and textures mixed with a pop of pattern and color, and everything is very well organized. Only the really important personal items are allowed on display, and every space doesn’t need to be filled!


Lighting is also of utmost importance in creating the right mood in any space, but it is especially relevant in contemporary design, because of the lack of clutter to distract the eye!


Lighting in any environment affects our mood, probably more than most people recognize, and believe me, a well-lit contemporary space with beautifully balanced lighting is as warm and inviting as a space in any of the more traditional design styles we might have grown up with. 



This contemporary kitchen is unique with its white and stainless materials, and warm wood cabinets, and keeps a contemporary, minimalist theme throughout.

So where is the line between simple design and boring design? Using contrasting colors like black and white in an interesting way, and blending textures and patterns can keep a space exciting. And, as always, good lighting, with the ability to adjust it at the touch of a button, makes a world of difference in setting the mood we want in a room. 


The large windows and doors in this living room enhance the colors in the room in an open and relaxing way.


Not that all contemporary style is the same, as evidenced in the variety of clean-lined styles we see under the title “Mid-Century Modern”! I often hear people refer to furniture looking “like the Jetsons,” whose style was a 1960’s space-age adaptation of Danish-Modern, popular in the middle of the 20th century. 


A more restrained contemporary look sticks to straighter lines and open floor plans.


The Future of Contemporary Design

All in all, “Contemporary,” as a broad term to describe an architectural and interior design style, is part of our lives in a way that it has never been before, and it is appreciated and applauded by people from all walks of life, from all over the world. As a result of globalization … (we all see the same images, watch the same YouTube, buy the same products), our STYLE is no longer limited to certain geographic areas. More and more, we find ourselves emulating and using Italian furnishings, finding a new appreciation for Danish Modern furniture styles, discovering contemporary area rugs made in Morocco or Nepal, and integrating finely engineered German light fixtures into our homes…no matter where we live.

We can’t help ourselves; we are influenced by everything we see, and what we are seeing is definitely Contemporary!

About Janet Brooks: Over the course of 30 years, Janet Brooks, ASID, has crafted fine interior environments for luxury resort homes, lodges and businesses in Colorado ski villages, and, most recently, high-end custom homes in the Scottsdale, Arizona, area and many places beyond as referrals call her to other areas of the country.

Learn more about Weather Shield's Contemporary Collection by talking with a dealer near you.

Find A Dealer
Dealer Login
CAD Details

Download the latest Weather Shield CAD Symbols and 3D models for your next project.

Learn More